Maker’s Mark has unveiled its new Artist Series – City Edition, a limited-edition collection of airport-exclusive bourbons featuring custom labels created by acclaimed contemporary artist Alexandra Pacula. The collectible series will be available exclusively through global travel retail, celebrating some of the world’s most iconic cities.
The collection includes specially designed bottles inspired by New York, Los Angeles, Paris, London, Dubai, Delhi, Mumbai, Singapore, Seoul, Sydney, and Melbourne, giving travellers the opportunity to collect unique editions as they journey through major international airports.
According to Rob Samuels, eighth-generation whisky maker and Managing Director of Maker’s Mark, the new series reflects the brand’s commitment to craftsmanship and individuality.
“At Maker’s Mark, we’ve always believed that character comes from doing things differently, and this Artist Series – City Edition brings that idea to life by capturing the distinct spirit and creative energy of iconic cities around the world. Today’s travellers are looking for experiences that feel personal and memorable, and we’re proud that each beautifully designed bottle is something they can enjoy long after their trip ends.”
Art Inspired by the Energy of Great Cities
Known for her work based on long-exposure photography, Alexandra Pacula has created vibrant artworks that capture the movement, light and atmosphere of each destination. Her layered compositions also pay tribute to Maker’s Mark’s iconic red wax seal, blending artistic expression with the brand’s unmistakable identity.
Pacula commented:
“Maker’s Mark has a very intentional approach to craft, and I wanted to mirror that in this body of work. I spent time in each city, immersed in its rhythm and atmosphere, and translated those impressions into expressive visuals that bring each label — and each place — to life.”
Designed for Global Travellers
The launch highlights the growing importance of travel retail as a destination for premium and exclusive spirits.
Ashish Sagar, Interim General Manager of Global Travel Retail at Suntory Global Spirits, explained:
“Travel retail continues to be a key channel for premium spirits, as consumers increasingly seek exclusive and experience-led purchases during their journey. With the brand’s distinctive craftsmanship, the Maker’s Mark Artist Series creates a collectible proposition that truly stands out in airport retail.”
Global Rollout Begins This Summer
The Maker’s Mark Artist Series – City Edition will begin rolling out in July at Sydney, Melbourne, Singapore and Seoul airports.
The collection will expand in August to London Heathrow, Gatwick, Stansted and Paris Charles de Gaulle, before arriving in September at Dubai, Delhi, Mumbai, New York JFK and Los Angeles LAX.
For bourbon enthusiasts and frequent flyers alike, the Artist Series offers a unique opportunity to combine travel, art and whiskey collecting in one exclusive release.
