Exclusive Release: Hedonism Annual Limited Edition
Scotch whisky house, Compass Box, is set to launch its latest Hedonism expression in an exclusive annual limited release. In a significant move, Hedonism, the pioneering blended grain Scotch whisky, will transition from being a part of Compass Box’s core range to an annual limited release.
The History of Hedonism and Grain Whisky Explored in New Film
To commemorate this historic transition, Compass Box has produced a captivating documentary titled From Grain to Gold, delving into the rich history of grain whisky. This insightful film will be premiered in London and subsequently made available for online viewing.
Collaborative Artistry: Redefining the Hedonism Label
In conjunction with the annual release, Compass Box has collaborated with artist Stephanie Rew, known for her contemporary painting style and traditional Renaissance gilding techniques. Rew’s reimagination of the iconic Hedonism label marks the beginning of an ongoing series, with a new female artist set to contribute each year.
Stephanie Rew, the artist behind the label design, expressed her enthusiasm for the project, emphasizing her commitment to female empowerment and the dramatic portrayal of her artwork on the bottle.
A New Era for Hedonism: Celebrating Innovation and Tradition
Racheal Vaughan Jones, Compass Box’s marketing director, highlighted the innovative spirit that has defined the brand since its inception, emphasizing the groundbreaking nature of the first blended grain whisky launch in 2000. The collaboration with Stephanie Rew, utilizing ancient water gilding techniques, underscores the company’s commitment to artistic innovation.
Hedonism 2024: A Blend of Rarity and Tradition
The 2024 release of Hedonism comprises a unique blend of old and rare grain whiskies, predominantly matured in first-fill bourbon barrels. Limited to just under 8,000 bottles, this release embodies the essence of exclusivity and craftsmanship.
Premieres and Online Release
The documentary film From Grain to Gold is set to premiere on 15 February, with a subsequent online release on 22 February.