American Collector Acquires The Craft Irish Whiskey Co.’s Emerald Isle for $2.8 Million, Setting New Whiskey Price Benchmark

On Friday, The Craft Irish Whiskey Co. made headlines as it successfully closed a deal with American whiskey collector Mike Daley, who acquired a bottle of its 30-year-old single malt Emerald Isle whiskey for an impressive $2.8 million. This landmark transaction shattered the previous record held by a bottle of The Macallan 1926 scotch, which fetched $2.7 million at an auction in November.

What makes this achievement noteworthy is the shift in the record holder from scotch to Irish whiskey, a category historically less popular and sought after.

Expressing his enthusiasm, Daley stated in a press release from The Craft Irish Whiskey Co.,

“Irish is the future of whiskey. I’m thrilled to be a part of it, both as a collector and, more importantly, as a connoisseur.”

The $2.8 million purchase included a set of The Emerald Isle, one of only seven in existence. This exclusive set features the 30-year-old scotch, a walnut case, a decanter, a specially crafted Fabergé egg housing an emerald, a bespoke timepiece, and a pair of Cohiba cigars.

While some critics argue that the record-breaking price may be attributed to the additional items in the set rather than the whiskey alone, The Craft Irish Whiskey Co. counters this by pointing out that the previous record holder, The Macallan 1926, owed its high value to its rare label designed by Italian painter Valerio Adami.

Jay Bradley, founder and CEO of The Craft Irish Whiskey Co., expressed his pride, saying:

“A bottle of The Emerald Isle becoming the most expensive whiskey or whisky ever sold is a monumental achievement for my business.” He added, “I started The Craft Irish Whiskey Co. with the goal of making Irish whiskey the most coveted luxury spirit and restoring Ireland’s reputation for crafting the finest whiskeys in the world.”

Daley, whose collection spans several thousand bottles from around the globe, sees the rise of luxury Irish whiskey as a new and promising trend. He commented:

“The rebirth of Irish whiskey is relatively new, so I feel like I’m getting in on the ground floor. Luxury scotch, to me, is already a crowded market. But we’re only just starting to see luxury Irish make a name for itself. I guarantee you that in the years to come, it will get to where scotch is today.”

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