Partnership Announced with Help from Harrison Ford at Silverstone Ahead of British Grand Prix 2025
Glenmorangie has been unveiled as the Official Whisky of Formula 1®, marking the start of a long-term partnership between the Highland single malt producer and the world’s leading motor-racing series. The announcement, made ahead of the Formula 1 Qatar Airways British Grand Prix 2025, also continues the broader decade-long collaboration between Glenmorangie’s parent company LVMH and Formula 1®.
The partnership was revealed through a short film featuring Harrison Ford, who stars in Glenmorangie’s brand campaign Once Upon a Time in Scotland. With characteristic understatement, Ford gives his verdict on the collaboration in a single word: “Nice.”
The collaboration will see Glenmorangie present at Formula 1® events worldwide, starting with a trackside activation at Silverstone, the site of the first-ever Formula 1 World Championship Grand Prix in 1950. There, racegoers will have the opportunity to engage with Glenmorangie cocktails and view the Eagle Speedster Jaguar E-Type featured in the brand film. Fans will be able to recreate a scene from the campaign by sitting in the vehicle, which is known for its craftsmanship.
Glenmorangie’s appointment as Official Whisky comes in the same year Formula 1® celebrates its 75th anniversary. Both brands cite shared values of heritage, innovation, and dedication to excellence. Glenmorangie’s whisky makers have been distilling in the Highlands for over 180 years, using Scotland’s tallest stills and aging their spirit in carefully selected casks to develop the brand’s hallmark complexity.
Caspar MacRae, President and CEO of Glenmorangie, commented:
“We share with F1 a great pride in our heritage and an unstoppable desire to reach new heights of excellence. We look forward to spectacular performances and imaginative serves and hope our collaboration will inspire and excite racegoers throughout Formula 1’s 75th anniversary year – and beyond.”
Emily Prazer, Chief Commercial Officer at Formula 1®, added:
“As part of our 10-year deal with LVMH, we are delighted to welcome Glenmorangie as the Official Whisky of Formula 1. With our mutual respect for tradition, it is fitting that we are launching our collaboration at Silverstone — the circuit that hosted our first race 75 years ago.”
The partnership includes a season-long programme of activations at Formula 1® events, promoting Glenmorangie through cocktail serves and whisky experiences. Glenmorangie also emphasises its commitment to responsible drinking and alcohol-free driving in all event activations.
More information: www.glenmorangie.com
