A Fresh Visual Identity
The renowned independent Speyside distillery, GlenAllachie, has revealed a new logo and packaging for its esteemed line of single malts. The rebranding is accompanied by the tagline “whisky in good hands,” acknowledging the exceptional team led by master blender Billy Walker.
Inspired Design and Sustainability
Crafted by Scottish agency threebrand, the new visuals draw inspiration from the slanted shape of the distillery’s gable end, symbolizing an upward trajectory for the brand. Notably, the distillery has collaborated with UK suppliers to minimize the packaging’s carbon footprint, utilizing sustainable paper stock. Furthermore, the distillery’s commitment to a greener future was recognized through a grant awarded for technology aimed at enhancing energy efficiency.
Elevating Brand Credibility
Colette Savage, the marketing director for GlenAllachie, emphasized the aim to modernize, premiumize, and refine the brand, aligning the packaging with the quality encapsulated within each bottle. The transformation aims to bolster brand credibility and enhance its visual allure on a global scale, in response to an acceleration in global demand for GlenAllachie.
Retaining Brand Identity
While rejuvenating the packaging, the iconic bottle and core range colors, integral to GlenAllachie’s brand identity, have been preserved. This visual progression is poised to establish the brand as a prominent player in the Speyside single malt domain.
Uniting Limited Edition Series and Core Collection Availability
Under the umbrella range, the Wood Collection, GlenAllachie’s limited edition series will be consolidated. Additionally, the rebranded core collection, featuring 10, 12, 15, and 18-year-old whiskies, will be available in specialized retail outlets from today, with the 30-year-old variant set to follow in the coming month.
