Jim Beam re-launches Jim Beam Black with New Packaging

Jim Beam has unveiled the re-launch of Jim Beam Black, now featuring an enhanced premium liquid aged for seven years. This refined expression boasts a captivating profile with enticing notes of caramel, vanilla, and rich oak, delivering a smooth and gratifying experience for bourbon enthusiasts worldwide.

Crafted through generations under the guidance of seventh and eighth-generation Master Distillers Fred and Freddie Noe, Jim Beam Black continues the 229-year family tradition of distilling exceptional bourbon that is both accessible and remarkable.

Alongside its enhanced liquid, Jim Beam Black debuts an updated packaging design, signaling a more premium and mature whiskey. The new visual identity communicates a sense of quality and refinement, reflecting the craftsmanship and tradition that define the Jim Beam legacy.

Jim Beam Black is available for purchase at $24.99 SRP. It comes in bottle sizes ranging from 50ml to 1.75 liters, with an ABV of 45% (90 proof).

To learn more about the rich history and heritage of Jim Beam, visit their official website and explore the legacy that has made Jim Beam a beloved name in bourbon for over two centuries.

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